Adorno: Culture Industry Reconsidered

With a thing, comes its sides. Unless  it's a circle, but for the sake of imagination pretend the thing is not a circle. Obviously there is not enough room around a thing for everyone in the entire world to look at one part of it. They surround it and perceive it from all angles and imaginable perspectives. Each and every person is sharing ideas and perceptions of the thing: writing it down, talking about it, and decided all that there is to decide about it. People do this for all things and all things are this way. By this rule it means that looking into something for the first time provides all of those ideas together.

We learn to take perspective on things, and we learn to feel the way we do, partially because of media and the culture industry. The culture industry tells us what to like. The culture industry "misuses its concern for the masses in order to duplicate, reinforce and strengthen their mentality..." (99). Also, "each product of the culture industry becomes its own advertisement" (100). Pop culture loves to do one thing, and that is to sell to the mass. 

What would life be like if we did not have to accommodate to mass culture?