Wednesday, November 11, 2015

Ethnography

I decided to take a trip to Cub Foods with my roommate (desperately needed groceries) and jotted down a few things I noticed while we were there.

One thing that really stood out to me was the traffic flow because there wasn't a whole lot of it. Yes, there were certain areas where people stuck to one side of the isle to let others pass, but in the fruit/vegetable section, for example, where there aren't really defined isles people just wandered. Some people were mindful of their karts and where they were in regards to others, but other people had no clue and were oblivious when we were trying to pass by them.

Another thing I noticed was the speed of people walking around and I noticed this with myself at first. I aimlessly and slowly wandered through different isles looking for food that I wanted, but the minute I thought of something without seeing it my pace quickened when I headed for that item. Without knowing exactly what I was trying to get, my pace was slow. But when I knew what I wanted, my pace was quick and determined. I noticed this with others, too. Many people were aimlessly wandering and you could see it in their expression also. They looked around a lot or read the food isle headings that said which food items it contained. But there were also people who walked with a purpose straight towards an isle or a food item.

The last big thing that caught my attention were checkout lines. When two people would approach a checkout line at the same time they would either avoid eye contact all together or nervously look up at the other person and then look away until they both just formed in line without saying anything. This type of thing happens to me all the time so I thought it was an interesting thing to finally notice.

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