Thursday, November 12, 2015

Ethnography of shopping mall

I took a visit to mall of america to do this ethonography. I usually don't go to mall of america unless I'm under a situation that in badly need of adding clothes to my closet, or go there seeing a newest movie, for the reason that it takes so long of traffic to get there since I don't have a car, always feeling tired, boring and waste of time going there.

But in the recent week,it's the third time I went there. I got something really serious happened to my laptop, and I have to go to apple store in MOA to ask their engineer to fix it for me. All three times I went there alone. Most of the times I go to the mall on weekend with friends, but this time it was myself and I have to go there from school while I still have class after. So on the light rail to mall suddenly looks much longer than usual. And when I finally reached there I was definitely exhausted especially mentally. For the first visit to mall on weekday, one thing I noticed first it's noisy as usually there are still large crowds of people hanging around there, aren't they supposed to be at work?It is 1:30 in the afternoon on Wednesday!

Anyway I don't have time to think about this deeply, so I went directly to apple store. Then I found my self cannot tell the direction! That's crazy and ridiculous because every time I went there I was literally a total blank in my head and follow my friends unconsciously. This time I have to find out myself like I'm there for the first time. Wandering for half a circle on the first floor, I noticed that there are almost no customers going inside to the store, except for the amusement park and the lego store, while apple and microsoft store is full of people with kids and their families as always.

So I guess the noise I heard when I entered mall was mostly from kids and that kind of justify one of the opinions last class, that mall is not that great for shopping but a perfect place for kids to go to.

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