Ethnography of Cub Foods

I did not have any extra time to get out to go to a shopping mall so i am going to discuss my ethnography on Cub Foods over in St. Paul.  Upon first arriving and parking in the parking lot you can see how full the store is almost right away.  The second you walked into the store it was almost like a huge burst of colors, different fonts, different signs advertising this deal or that and at first it is all very overwhelming  because you aren't sure where to start.  After I started walking I instantly notice how my cart is squeaking and how it veer's to the left without me shoving it back straight due to the bum wheel on the front left.  As I started walking down the aisles I noticed the different  all the different people;  Older men trying to decide what eggs they want like it is Who Wants to be a Millionaire, kids running up and down the aisles as if it were a playground, and the stockers stocking all the different foods into the coolers and shelves.  Regardless of all the distractions I keep moving from aisle to aisle picking up some ingredients here and there until I come upon one of the store's favorite selling techniques, the vibrant "its a sale!" sign.  Covered in all different colors to make it POP out to everyone, I begin to notice the sheer amount of sale signs in each aisle as I progress.  As I start to come to the end my ears become flooded with this extremely high pitched noise coming from all the registers, I pick a line and wait in turn for my items to be checked out.  While waiting I seem to notice every little detail about this register and the cashier such as; gum is on sale, his side of the register is extremely cluttered with coupons and old receipts, and also how each time he moves the belt he swipes his fingers over the sensor.  Needless to say my trip to Cub Foods was more than exhiliarating and still worked out well for this assignment.